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How to Check Your Domain Authority and Improve it for Higher Rankings

Are you ready to take your website traffic and rankings to the next level? In this article, we’ll discuss what Domain Authority is, how to determine domain authority, and strategies you can use to improve your Domain Authority score.

With a higher DA score, you will be able to attract more visitors from search engine results pages and improve your overall website performance.

What is Domain Authority (DA)?

Domain Authority (DA) is a metric created by Moz that measures the strength of a domain. It is scored on a scale of 1 to 100, with higher scores indicating better search engine performance. They calculate Domain Authority using several factors, including link popularity and MozRank.

The higher the DA score, the more likely your website will rank highly in search results pages (SERPs). Although Moz’s Domain Authority is not an official Google metric, it is still widely used by SEO experts and webmasters to predict SERP ranking.

How is Domain Authority Calculated?

Domain authority is calculated by combining several metrics, such as link profile and domain age. Moz looks at the overall number of links pointing to your website, their quality, and diversity, and how old the domain is. 

Domain authority is a metric used to gauge the strength of a website’s backlink profile. Moz, the company that created the metric, looks at the quantity and quality of links pointing to a domain to calculate its authority.

Age and amount of backlinks are two essential factors in determining a domain’s authority. A site with many high-quality backlinks and long history is likely to have a strong domain authority. In contrast, a new site with few links is expected to have weak domain authority. 

Moz also considers the diversity of backlinks when calculating domain authority. Backlinks from many different types of websites (e.g., news sites, directories, and blogs) are weighted more heavily than backlinks from just one type of site. This principle is known as link diversity.

Other factors that contribute to Domain Authority include MozRank and MozTrust. MozRank is a measure of the link popularity of a given website, while MozTrust measures the “distance” from spam sites. 

Domain authority is just one metric that should be considered when evaluating a website’s SEO. However, it is an important metric and one that should be monitored over time.

How To Check Domain Authority

Checking your DA is an excellent way to benchmark your site’s progress over time as youimprove your SEO.

Use a domain authority checker tool

Checking your Domain Authority score is a quick and easy way to gauge the health of your website. You can use the Moz Free Domain Authority Checker Tool:

Enter your domain name into the search bar and you will be able to see your current DA score. If you need help with interpreting your results, check out Moz’s Domain Authority FAQ page for more information.

You can also use MozBar, a free domain authority checker Chrome Extension, to check your DA score. This extension shows link metrics for pages and domains as you search, displaying the Domain Authority, Page Authority, and the number of backlinks for sites as you search.

With using a domain authority checker tool and this knowledge in hand, you can take steps to improve your website’s DA score and thus increase its visibility and traffic.

Bulk domain authority checker

If you’re managing multiple websites at once, bulk checking your DA scores can save you time and effort. You can use a bulk domain authority checker to compare multiple sites with each other and see how they are performing in terms of Domain Authority (and other SEO metrics).

These bulk checking tools (such as Prepostseo) work by allowing you to enter up to 500 URLs at a time, so you can quickly get an overview of the performance of each website. This is especially useful for comparing different sites or tracking the progress of one site over time.

Benefits of Having High Domain Authority

Having a high domain authority score means that your website will be seen as more authoritative by search engines so that it will have higher rankings in search engine results pages. This can result in increased organic traffic to your website, leading to more conversions and revenue for your business. Additionally, having a strong Domain Authority could help you build relationships with other websites, as they will be more likely to link to your website if it is seen as authoritative.

DA vs DR vs PA vs UR: Metrics Uncovered

It’s important to note that Domain Authority is not the same as Domain Rating (DR). DR is created by Ahrefs, and it measures a domain’s backlink profile strength. While DA looks at both link quantity and quality, DR looks exclusively at the quality of links pointing to your website. Both metrics can help you understand the strength of your website, so it’s essential to check both when assessing your website’s performance.

Page Authority and URL Ranking

In addition to these two important metrics, it’s also worth noting that “Page Authority” (PA) and “URL Rating” (UR) are both components of DA. They measure the authority of individual pages within a given domain by looking at the number and quality of backlinks pointing to that page. This is helpful for SEO strategy and can be used to check domain authority.

Ultimately, it’s important to remember that there is no one-size-fits-all number when measuring the success of your website. Different metrics measure different aspects of your site, so it’s important to check a variety of metrics when assessing how well your website is performing. By understanding the differences between DA, DR, PA, and UR, you can check domain authority to accurately assess your website’s performance.

Strategies to Improve Your Moz Domain Authority

There are several strategies you can use to influence your Domain Authority.

Creating Quality Content

Creating high-quality content that is valuable and interesting to your readers is one of the most important factors in improving your Domain Authority score. Ensure that you are producing relevant content to your industry, as this will help you attract more links from other websites. Additionally, ensure that your content is well-researched and optimized for search engines, as this will make it easier for your content to be found. Internal links to other posts and pages on your website as well as external links to other websites can also be helpful in improving your DA score.

Building Backlinks

Having a good link profile is essential for improving your Domain Authority score. Quality links from other authoritative websites in your industry can help improve your indexing and visibility in search engine results pages (SERPs).

Your link building process should focus on relevant quality backlinks from reputable sites in your niche or industry. This can include guest blogging, link exchanges with other websites, and social media sharing. Additionally, you should be aware of any potential link penalties that can result from shady link practices like buying links or participating in unnatural link exchanges.

Check your link profile regularly to ensure that you are not linking to low quality links or spammy websites that could hurt your rankings.

Optimizing Technical SEO to Improve Domain Authority

Improving your technical SEO can also be instrumental in improving your Domain Authority score. This includes optimizing your website for mobile devices, as well as making sure that all pages load quickly and correctly.

Improving Site Speed

Site speed is an important factor when it comes to both user experience and SEO success. If a website takes too long to load, users will become frustrated and leave before they have a chance to explore what you have to offer. Furthermore, a slow website will hurt your SEO performance, as search engines take site speed into account when ranking websites. Improving your site speed by optimizing images and code can have a significant impact on user experience and SEO success.

Ensuring Your Website is Indexed and Structured

Additionally, make sure that your website is properly indexed and structured, as this will allow search engines to crawl your site more efficiently. Making sure that all the content on your website contains keywords relevant to your industry can also help you rank higher in SERPs. Finally, ensure that you are using a secure connection (HTTPS) for all pages on your website, as this will help your rankings.

Monitoring Your Domain Authority to Track Progress

By keeping track of your Domain Authority score over time, you can assess the effectiveness of your SEO strategies and adjust them accordingly. Monitoring your DA score regularly can help you identify areas that need improvement and ensure that any changes you make are producing the desired results.

Furthermore, by tracking your Domain Authority score alongside other metrics such as page views or user engagement, you can gain a better understanding of how well your website is performing overall. This will give you insights into what strategies are working and where to focus your attention in order to improve your performance.

Keeping Up With Algorithm Updates

Lastly, it’s important to stay up-to-date with Google’s algorithm updates so that you know what changes need to be made to improve your Domain Authority level. As algorithms change, you may need to adjust your SEO strategy accordingly in order to ensure that your website is up-to-date and optimized for search engine results.

Google regularly updates its crawlers, which can affect the way pages are indexed and ranked. By staying informed about algorithm updates, you can make sure that your website is always running optimally and generating high DA scores.


Understanding Domain Authority and other similar metrics can help you get an accurate assessment of your website authority and website’s performance. Checking domain authority with a domain authority checker is just one part of a successful SEO strategy, but it is an important factor in improving your rankings and visibility.

By taking the time to check your Domain Authority score regularly, creating quality content, building backlinks from reputable sources, and optimizing your technical SEO you can set yourself up for success. Keep in mind that these strategies may take some time to show improvements in your DA score so be patient as you work to build up your website’s authority over time.

Key Takeaways

  • Understand the differences between Domain Authority (DA), Page Authority (PA), URL Rating (UR) and Domain Rating (DR).
  • Use a free domain authority checker tool (Moz DA checker)
  • Create high-quality content that is relevant to your industry and optimize it for search engine visibility.
  • Include internal and external links to other websites in your content.
  • Focus on building quality backlinks from relevant and reputable sources.
  • Optimize your website’s technical SEO, including mobile optimization and page load speed.
  • Be patient as it may take time to see improvements in Domain Authority score.

With these strategies, you can work to improve your Domain Authority and ultimately boost your website’s rankings in search engine results pages.

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